I was a Little overwhelmed when i got the brief to create and design a new brand of cereal as i didn't really know where to start.
However i have checked out various cereal packaging on the internet and viewing adverts on you tube as well as going to the museum of brands, packaging and advertising to get ideas rolling.
I think the biggest problem with this project i have found is to come up with a concept behind the cereal. After throwing a few ideas around and the likely hood of pulling them off one that stuck out to me was inventing a cereal for clubbers weather it be to give them energy before hand or for chilling out afterwards.
Although i found this to be a bit to comical and not the strongest so i have re thought the idea and have decided to go for an energy cereal not something that is widely available in the cereal market but i am going to use such brands as red bull, v, lucozade etc, as starting points and ideas on branding, colours, adverts and so fourth.
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