E Rush

From the research i done i decided to look at an energy cereal that came from an came from me thinking of a cereal for clubers. After doing a few designs and coming up with various names i settled with energy rush.


From this i then started working on the design of the packaging, thinking about color schemes that would represent the nature of the cereal as well as photographing cereal to go on the front of the box and coming up with the line "go mental on energy"



After presenting this to the group and the feed back i got i felt the idea was a little tame so i went back to were the idea originally came from and decided to design a cereal thats based around ecstasy for clubbers but as a cereal. I wanted the to still keep a cereal feel for the packaging as well as aiming it at the clubbing market.
I adapted the logo i had already designed for energy rush and came up with "E Rush" instead, and came up with a new for the cereal "tuning you into the hi-hat treble and bass".
I also started work on the back and sides of the cereal using similar things you find on regular cereal boxes such as ingredients a brief description of the cereal etc but on one side i decided to go for what they have on club websites with photographs that have been taken inside the club of various people having a good time.




From the feed back i then got from that design i decided i had to represent raving culture a bit more and looked into neon colors that often associated with raving so i decided to go for a neon green as well as developing the logo a bit more and doubling it up to add a bit more impact.




Although i felt this was a development on the last design i still felt there was something lacking, The box seemed to plain and need more of an emphasis on making this look like a clubbing cereal. So from things that i associated with clubbing the one thing that stuck out was lazers, as well as the phrase in rave culture reach for the lazers this seemed the perfect way to go so after getting an image of lazers shooting out in a club i settled on this final idea.




Now that the cereal packing had been completed i then went about working on the advert, after discussing ideas with people the basic idea behind the cereal was the transformation the cereal takes you through starting off with a man in a suit representing the everyday working man and wanting an enhancement to his night it would then take you to the night or day ahead with everyone dancing bake to the same person in club attire dancing and giving the viewer the shot of the cereal. Once all the filming had been done and various clips taken from a rave scene i then added a drum and bass track and worked on the voice over for it. This is how the final advert turned out.