In preparation for our final major project at uni i had free rein of what i wanted to do for the next project. As a result i chose to do a D&AD brief to give me some kind of structure to work towards. The brief i ended up picking was for windows phones new operating system "metro" which is based around the design principles of airport and metro train signage, easily understood and recognized. I looked at as much information as possible that was available on the new operating system and reading through promotional material to try and get a handle on the design ethos around the operating system. From this i gathered it had to be clear, coherent, bold, engaging and typographic. I was limited to only using the "segoe wp" typeface that was the font windows phone seven featured and had to be used in conjunction with the final piece i was to create.
After experimenting with different layouts and ideas, i looked at incorporating the symbols used on the phones operating system, playing around with different combinations of symbols being differing sizes and groups.
I also worked on different layouts an combinations bearing in mind that they had to be clear and coherent with minimal fuss.
Bearing in mind the design principles of the operating system i settled on a clear and coherent layout similar to what you would find in train stations and airports with a list of symbols next to text to clearly identify where things are. The words that I incorporated alongside the symbols I felt helped mirror the understanding of that particular symbol.
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