Magazine Development

I have worked through a series of different layout combinations, trying to find a happy medium between text and image. As I have progressed through the design process a few things have come to light. I want the magazine to capture a sense of atmosphere and energy that is experienced through the photographs. From a minimal approach to way the layout design was taking shape I have decided to try and express this sense of atmosphere through full bleed spreads and larger images.

Development for the front cover took a different route and was a bit more straight forward. The things I had to include was the name of the magazine "It's a London Thing" which came from an old skool garage track by Scott Garcia http://www.youtube.com/watch?v=N99xeRXItyI, which i felt summed up the nature of the magazine. The main focus on the design was coming up the right image that would attract attention as well as giving an indication on the magazine content.